Privacy Policy
1. Privacy at a Glance
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any information that can be used to identify you personally.
For detailed information on how we process your personal data, please refer to our Privacy Policy below.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section „Information on the Data Controller“ of this Privacy Policy.
How do we collect your data?
Some data is collected when you voluntarily provide it to us, for example by entering information into a contact form. Other data is collected automatically by our IT systems, or after you have given your consent, when you visit this website. This primarily includes technical information such as your internet browser, operating system, or the time you accessed the website. These data are collected automatically as soon as you access this website.
What Do We Use Your Data For?
Some of the data we collect are required to ensure that the website is provided and functions properly. Other data may be used to analyze how visitors use the website. Where contracts can be concluded or initiated through this website, the data you submit may also be processed for the preparation of offers, orders, or other business inquiries.
What Rights Do You Have Regarding Your Data?
You have the right, at any time and free of charge, to obtain information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of your personal data. If you have given your consent to the processing of your personal data, you may withdraw that consent at any time with effect for the future. Under certain circumstances, you also have the right to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. If you have any questions regarding data protection or the processing of your personal data, please do not hesitate to contact us at any time.
Analytics and Third-Party Tools
When you visit this website, your browsing behavior may be analyzed for statistical purposes. This analysis is carried out primarily through the use of analytics tools.
Further information about these analytics tools can be found in the Privacy Policy below.
2. Hosting
Our website is hosted by Strato. The hosting provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin, Germany (hereinafter referred to as „Strato“). When you visit our website, Strato collects various log files, including your IP address.
For further information, please refer to Strato’s Privacy Policy:
https://www.strato.de/datenschutz
The use of Strato is based on Article 6(1)(f) GDPR. We have a legitimate interest in ensuring the reliable provision and optimal performance of our website.
Where consent has been requested, data processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG), insofar as the consent includes the storage of cookies or access to information stored on a user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time with effect for the future.
Data Processing Agreement
We have entered into a Data Processing Agreement (DPA) with the above-mentioned provider. This agreement is required under data protection law and ensures that Strato processes the personal data of our website visitors solely in accordance with our instructions and in compliance with the General Data Protection Regulation (GDPR).
3. General Information and Mandatory Information
Data Protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection legislation and this Privacy Policy.
When you use this website, various types of personal data are collected. Personal data refers to any information that can be used to identify you personally. This Privacy Policy explains what data we collect, how we use it, and for what purposes it is processed.
Please note that data transmission over the Internet (for example, when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties cannot be guaranteed.
Information on the Data Controller
The controller responsible for data processing on this website is:
EVERBRAND GmbH
Am Holzdamm 14
20099 Hamburg
Germany
Email: hello@everbrand.one
Represented by:
Stephan Grabmeier and Stefanie Kuhnhen
The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, or similar information).
Data Retention
Unless a more specific retention period is stated within this Privacy Policy, your personal data will remain with us until the purpose for processing the data no longer applies.
If you exercise your right to request deletion or withdraw your consent to data processing, your personal data will be deleted unless we are legally entitled or required to retain it for other lawful reasons (for example, statutory retention periods under tax or commercial law). In such cases, the data will be deleted once those legal retention obligations no longer apply.
Legal Bases for Data Processing
Where you have given your consent to the processing of your personal data, we process your data on the basis of Article 6(1)(a) GDPR or, where special categories of personal data are processed, Article 9(2)(a) GDPR.
Where you have explicitly consented to the transfer of personal data to third countries, processing is also carried out on the basis of Article 49(1)(a) GDPR.
Where you have consented to the storage of cookies or access to information stored on your device (for example, through device fingerprinting), processing is additionally carried out on the basis of Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG). You may withdraw your consent at any time with effect for the future. Where your personal data are required for the performance of a contract or to carry out pre-contractual measures, processing is based on Article 6(1)(b) GDPR.
Where processing is necessary to comply with a legal obligation, it is based on Article 6(1)(c) GDPR.
Processing may also be carried out on the basis of our legitimate interests pursuant to Article 6(1)(f) GDPR. The specific legal basis applicable in each individual case is explained in the relevant sections of this Privacy Policy.
Information on Data Transfers to Third Countries and Non-DPF-Certified U.S. Companies
We use, among other services, tools provided by companies based in third countries that do not offer an adequate level of data protection under EU law, as well as U.S. service providers that are not certified under the EU–U.S. Data Privacy Framework (DPF).
Where these tools are active, your personal data may be transferred to and processed in these countries. Please note that an equivalent level of data protection to that guaranteed within the European Union cannot be assured in such third countries.
Please also note that the United States is generally recognized as providing an adequate level of data protection where the recipient is certified under the EU–U.S. Data Privacy Framework (DPF) or has implemented appropriate additional safeguards.
Further information regarding transfers to third countries, including the recipients of your personal data, can be found in the relevant sections of this Privacy Policy.
Recipients of Personal Data
In the course of our business activities, we work with various external service providers. In some cases, this requires the transfer of personal data to those external parties.
We disclose personal data to external recipients only where this is necessary for the performance of a contract, where we are legally required to do so (for example, disclosure to tax authorities), where we have a legitimate interest in doing so pursuant to Article 6(1)(f) GDPR, or where another legal basis permits such disclosure.
Where we engage data processors, we transfer our customers‘ personal data solely on the basis of a valid Data Processing Agreement (DPA). Where data are processed jointly, a Joint Controller Agreement is concluded.
Withdrawal of Your Consent to Data Processing
Many data processing operations require your explicit consent. You may withdraw any consent you have previously given at any time with effect for the future. The lawfulness of any data processing carried out before your withdrawal remains unaffected.
Right to Object to Data Processing and Direct Marketing (Article 21 GDPR)
Where your personal data are processed on the basis of Article 6(1)(e) or (f) GDPR, you have the right to object, at any time and on grounds relating to your particular situation, to the processing of your personal data. This also applies to any profiling based on these provisions.
The applicable legal basis for each processing activity can be found in this Privacy Policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or where the processing serves the establishment, exercise, or defence of legal claims (Article 21(1) GDPR).
Where your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. This also applies to profiling insofar as it is related to direct marketing.
If you object, your personal data will no longer be used for direct marketing purposes (Article 21(2) GDPR).
Right to Lodge a Complaint with a Supervisory Authority
If you believe that the processing of your personal data infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work, or the place of the alleged infringement.
This right exists without prejudice to any other administrative or judicial remedies available to you.
Right to Data Portability
You have the right to receive the personal data that we process automatically on the basis of your consent or in the performance of a contract in a commonly used, machine-readable format. You also have the right to request that these data be transmitted directly to another controller where technically feasible.
Right of Access, Rectification, and Erasure
Within the framework of the applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its origin, recipients, and the purpose of its processing. You also have the right to request the rectification or erasure of your personal data.
If you have any questions regarding your personal data or your rights under data protection law, you may contact us at any time.
Right to Restrict Processing
You have the right to request the restriction of the processing of your personal data. You may contact us at any time to exercise this right.
The right to restrict processing applies in the following circumstances:
If you contest the accuracy of your personal data stored by us, we generally require time to verify its accuracy. During this verification period, you have the right to request the restriction of processing.
If the processing of your personal data is or has been unlawful, you may request restriction of processing instead of deletion.
If we no longer require your personal data, but you need it for the establishment, exercise, or defence of legal claims, you may request restriction of processing instead of deletion.
If you have objected to processing pursuant to Article 21(1) GDPR, your interests and ours must first be balanced. Until it has been determined whose interests prevail, you have the right to request restriction of processing.
Where the processing of your personal data has been restricted, such data may, apart from being stored, only be processed with your consent, for the establishment, exercise, or defence of legal claims, for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or one of its Member States.
SSL/TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or enquiries you send to us as the website operator, this website uses SSL/TLS encryption.
You can recognize an encrypted connection by the change in your browser’s address bar from „http://“ to „https://“ and by the padlock icon displayed in your browser.
When SSL/TLS encryption is enabled, any data you transmit to us cannot be read by third parties.
Objection to Unsolicited Promotional Emails
The use of contact details published as part of our legal notice obligations for the purpose of sending unsolicited advertising or informational material is hereby expressly prohibited.
The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of advertising material, including spam emails.
4. Data Collection on This Website
Cookies
Our website uses so-called cookies. Cookies are small data files that do not cause any damage to your device. They are stored either temporarily for the duration of your visit (session cookies) or permanently on your device (persistent cookies). Session cookies are automatically deleted when you leave our website. Persistent cookies remain on your device until you delete them or they are automatically removed by your web browser.
Cookies may be set by us (first-party cookies) or by third-party providers (third-party cookies). Third-party cookies enable the integration of certain services provided by third parties within our website, such as payment processing services.
Cookies serve a variety of purposes. Many cookies are technically necessary because certain website functions would not work without them (for example, shopping cart functionality or the display of embedded videos). Other cookies are used to analyze user behavior or for marketing purposes.
Cookies that are required to carry out electronic communications, provide specific functions requested by you (such as shopping cart functionality), or optimize the website (for example, audience measurement) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing essential cookies to ensure the technically flawless and optimized provision of its services.
Where your consent is requested for the storage of cookies or the use of comparable recognition technologies, processing is carried out exclusively on the basis of your consent (Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG)). You may withdraw your consent at any time with effect for the future.
You can configure your browser to notify you before cookies are stored, to allow cookies only in individual cases, to reject cookies for specific or all cases, or to automatically delete cookies when closing your browser. Please note that disabling cookies may limit the functionality of this website.
Details of the cookies and services used on this website can be found in this Privacy Policy.
Contact Form
If you send us an enquiry via our contact form, the information you provide, including the contact details entered in the form, will be stored for the purpose of processing your enquiry and handling any follow-up questions. We will not share these data without your consent.
Your data are processed on the basis of Article 6(1)(b) GDPR where your enquiry relates to the performance of a contract or is necessary to take steps prior to entering into a contract.
In all other cases, processing is based on our legitimate interest in handling enquiries efficiently (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), where such consent has been requested. Consent may be withdrawn at any time with effect for the future.
The information you enter into the contact form will remain with us until you request its deletion, withdraw your consent to its storage, or the purpose for processing the data no longer applies (for example, once your enquiry has been fully processed). Mandatory statutory provisions, particularly legal retention periods, remain unaffected.
Contact by Email or Telephone
If you contact us by email or telephone, your enquiry, including any personal data arising from it (such as your name and the content of your enquiry), will be stored and processed for the purpose of handling your request. We will not share these data without your consent.
Your data are processed on the basis of Article 6(1)(b) GDPR where your enquiry relates to the performance of a contract or is necessary to take steps prior to entering into a contract.
In all other cases, processing is based on our legitimate interest in handling enquiries efficiently (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), where such consent has been requested. Consent may be withdrawn at any time with effect for the future.
The personal data you send to us by email or telephone will remain with us until you request their deletion, withdraw your consent to their storage, or the purpose for processing the data no longer applies (for example, once your enquiry has been fully processed). Mandatory statutory provisions, particularly legal retention periods, remain unaffected.
Google Tag Manager
We use Google Tag Manager on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tag management system that allows us to integrate and manage website tags. Google Tag Manager itself does not create user profiles or set cookies. Its sole purpose is to facilitate the technical implementation and management of other services and applications.
The use of Google Tag Manager is based on our legitimate interest in the efficient administration and integration of the services used on our website pursuant to Art. 6(1)(f) GDPR. Where services requiring consent are deployed via Google Tag Manager, they are activated only after you have given your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG).
Further information about Google Tag Manager is available at:
https://support.google.com/tagmanager
Google’s Privacy Policy is available at:
https://policies.google.com/privacy
Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland („Google“).
Google Analytics enables us to analyse how visitors use our website. For this purpose, various usage data are collected and evaluated, including page views, time spent on the website, operating systems used, users‘ geographic origin, and interactions with the website. These data are assigned to your device but are not used to identify you personally.
Google Analytics uses cookies and similar technologies to analyse your use of the website. The information collected by Google is generally transmitted to and processed on Google servers. Personal data may also be transferred to Google LLC in the United States.
We have enabled IP anonymisation. This means that your IP address is shortened by Google within Member States of the European Union or other states party to the Agreement on the European Economic Area before being transmitted. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and shortened there.
Google Analytics is used exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw your consent at any time with future effect via the settings of our cookie consent tool.
The data collected by Google are retained for a maximum period of 14 months and are then automatically deleted, unless statutory retention obligations require otherwise.
Further information on Google’s data processing practices can be found at:
https://policies.google.com/privacy
Google Ads Conversion Tracking
This website uses Google Ads Conversion Tracking, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland („Google“).
Google Ads Conversion Tracking enables us to determine whether users have reached our website via a Google advertisement and subsequently performed certain actions, such as submitting a contact form or subscribing to our newsletter. This allows us to measure the effectiveness of our advertising campaigns and optimise our online services.
Google Ads Conversion Tracking uses cookies and similar technologies to recognise users and record certain interactions on our website. The information collected may be transmitted to and processed on Google servers. Personal data may also be transferred to Google LLC in the United States.
Google Ads Conversion Tracking is used exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw your consent at any time with future effect via the settings of our cookie consent tool.
Further information on Google’s data processing practices can be found in Google’s Privacy Policy:
https://policies.google.com/privacy
5. Social Media
This website includes features of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
When the LinkedIn feature is activated, a direct connection is established between your device and LinkedIn’s servers. LinkedIn thereby receives the information that you have visited this website using your IP address.
If you click the LinkedIn button while logged into your LinkedIn account, LinkedIn may associate your visit to this website with your user account. Please note that, as the operator of this website, we have no knowledge of the content of the data transmitted to LinkedIn or how LinkedIn uses such data.
This service is used exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG). You may withdraw your consent at any time with future effect.
Any transfer of personal data to third countries is carried out on the basis of the European Commission’s Standard Contractual Clauses or, where applicable, the EU-U.S. Data Privacy Framework.
For further information, please refer to LinkedIn’s Privacy Policy:
https://www.linkedin.com/legal/privacy-policy
LinkedIn Insight Tag
This website uses the LinkedIn Insight Tag provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
The LinkedIn Insight Tag enables us to analyse user behaviour on our website and measure the effectiveness of our advertising campaigns on LinkedIn (conversion tracking). In addition, the Insight Tag may be used to display interest-based advertising (retargeting) to visitors of our website on LinkedIn.
When you visit our website, the LinkedIn Insight Tag may process personal data such as your IP address, browser and device characteristics, pages visited, referring URL, and timestamps. LinkedIn encrypts these data, pseudonymises them within a limited period, and subsequently deletes them. LinkedIn provides us only with aggregated and anonymised reports regarding the use of our website and the performance of our advertising campaigns. We are not able to identify individual users.
The LinkedIn Insight Tag is used exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. You may withdraw your consent at any time with future effect via the settings of our cookie consent tool.
For further information on LinkedIn’s processing of personal data, please refer to LinkedIn’s Privacy Policy:
https://www.linkedin.com/legal/privacy-policy
6. Newsletter
Newsletter Subscription
If you would like to subscribe to the newsletter offered on our website, we require your email address as well as information that enables us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter (double opt-in procedure). Additional data are collected only if you provide them voluntarily. We use this information exclusively for sending the requested newsletter and do not disclose it to third parties without authorisation.
We use MailerLite to send our newsletter. The service is provided by MailerLite Limited, Ground Floor, 71 Lower Baggot Street, Dublin 2, D02 P593, Ireland.
The data you provide for the purpose of subscribing to the newsletter are processed on MailerLite’s servers. MailerLite processes these data exclusively on our behalf and in accordance with a Data Processing Agreement pursuant to Art. 28 GDPR.
Your personal data are processed for the purpose of sending the newsletter exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR. Where cookies or similar technologies are used to store or access information on your device, processing is additionally based on Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG).
You may withdraw your consent at any time with future effect, for example by clicking the „unsubscribe“ link included in every newsletter or by contacting us directly. The lawfulness of any processing carried out prior to the withdrawal of your consent remains unaffected.
The data stored for the purpose of your newsletter subscription will be retained until you unsubscribe from the newsletter and will then be deleted both from our systems and from MailerLite’s systems, unless statutory retention obligations require otherwise. We reserve the right to delete or block email addresses from our mailing list based on our legitimate interest pursuant to Art. 6(1)(f) GDPR.
After you unsubscribe, your email address may be stored in a suppression list (blacklist) to ensure that you do not receive any further newsletters from us. The data contained in this suppression list are used solely for this purpose and are not combined with any other data. This storage is based on our legitimate interest in complying with the legal requirements governing newsletter distribution pursuant to Art. 6(1)(f) GDPR. You may object to this storage if your interests override our legitimate interests.
Further information on MailerLite’s processing of personal data is available at:
https://www.mailerlite.com/legal/privacy-policy.
7. Plugins and Tools
YouTube with Enhanced Privacy Mode
This website embeds videos from YouTube. The service is provided by Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit a page on our website that contains an embedded YouTube video, a connection is established to YouTube’s servers. In doing so, YouTube is informed which of our pages you have visited. If you are logged into your YouTube account, YouTube may associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account before visiting our website.
We use YouTube in Enhanced Privacy Mode. According to YouTube, videos played in this mode are not used to personalise your browsing experience on YouTube. Advertisements displayed in Enhanced Privacy Mode are also not personalised. While no cookies are set in Enhanced Privacy Mode, YouTube may store information in your browser using Local Storage technologies, which function similarly to cookies and may contain personal data for user recognition. Further information on Enhanced Privacy Mode is available at:
https://support.google.com/youtube/answer/171780
Please note that additional data processing operations may be triggered once you activate a YouTube video. We have no control over such processing.
YouTube is used in the interest of presenting our online content in an attractive manner. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. Where your consent is required, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) of the German Telecommunications Digital Services Data Protection Act (TDDDG), insofar as the consent includes the storage of cookies or access to information stored on your device (e.g. device fingerprinting). You may withdraw your consent at any time with future effect.
Further information on YouTube’s data processing practices is available in Google’s Privacy Policy:
https://policies.google.com/privacy
Google is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when personal data are processed in the United States. Further information is available at:
https://www.dataprivacyframework.gov/participant/5780
Spotify
This website integrates features of the Spotify music service. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden.
Spotify plugins can be recognised by the green Spotify logo displayed on our website. An overview of Spotify plugins is available at:
When you visit our website, the Spotify plugin may establish a direct connection between your browser and Spotify’s servers. Spotify thereby receives the information that you have visited our website using your IP address.
If you click the Spotify button while logged into your Spotify account, Spotify may associate your visit to this website with your Spotify user account.
Please note that Spotify may use Google Analytics cookies when its services are used. As a result, usage data may also be transmitted to Google. Google Analytics is a web analytics service provided by Google. We have no control over this processing, which is carried out solely by Spotify.
The storage and analysis of the data are based on our legitimate interest in providing an appealing multimedia experience pursuant to Art. 6(1)(f) GDPR. Where your consent is required, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information stored on your device (e.g. device fingerprinting). You may withdraw your consent at any time with future effect.
Further information on Spotify’s processing of personal data is available in Spotify’s Privacy Policy:
https://www.spotify.com/legal/privacy-policy
If you do not want Spotify to associate your visit to this website with your Spotify account, please log out of your Spotify account before using our website.